Main photo on white
The whole product on a clean light background with a soft shadow, the way marketplace cover shots look. Shape, color, material and lettering stay exactly as in the source photo.
Marketplace product photos without a studio
A phone snapshot becomes a listing-ready shot: a white background, an interior or a model. The product itself stays unchanged. About 30 seconds per shot, the first runs are free.
Before
After
What Progon does with a product photo
Product in an interior
A mug on a kitchen table, sneakers in a hallway, a cream on a bathroom shelf. The AI picks a setting that fits the product and adds soft daylight.
On a model
Clothing and accessories are shown on a person, with no photo shoot or model booking. Cut, color, print and texture are preserved.
A slide set in one run
The funnel builds five shots for a listing at once: the main photo, the product in context, a close-up, a studio scene and the product in use. Every slide is 3:4.
Where it works
01
Wildberries
Vertical 3:4 shots for the listing: the main photo on white first, then scenes that show the product in real life.
02
Ozon
Ozon moved to 3:4 photos in 2025. Progon outputs shots in that format directly: the margins are painted as part of the scene, so the product is never cropped.
03
Amazon, Etsy and your own store
Pick the format before generating, from 1:1 to 16:9. One product snapshot gives you shots for every marketplace and for social media.
Start with one product photo
Free runs to start. A shot is ready in about 30 seconds.
5 free generations
Result in 15 sec
Pay per shot, no subscription
One shot costs one run. Buy a pack of runs; bigger packs make every run cheaper.
Frequently asked questions
Will the AI distort my product?
The scenes are tuned to change the background, light and surroundings, not the product. Shape, color, material, lettering and proportions stay as in the source photo. If you don't like a shot, run it again and add your wishes.
Do the photos fit Wildberries and Ozon requirements?
Format-wise, yes: shots come out 3:4 by default, the standard for Wildberries and Ozon listings. On the main photo the whole product sits on a light background with no text or watermarks. Check file size and photo count limits in the marketplace help before uploading.
Can I publish AI product photos on a marketplace?
Yes, as long as the photo honestly shows the real product. Progon changes the scene around the product, not the product itself. Marketplaces penalize AI images that look unnatural or have garbled lettering, so compare the shot with the product before uploading. Don't add what the product doesn't have, like another color, extra items or a different size.
How much does one product photo cost?
One shot costs one run; placing your product into a sample card costs two. Runs come in packs, and bigger packs make every run cheaper. The first runs are free and no subscription is required.
What is product replacement?
You upload a sample card whose design you like plus a photo of your product. Progon puts your product into that card and keeps its layout and style. It's a quick way to get a slide in the spirit of the strongest listings in your category.
Do I need a studio or lighting?
No. A phone snapshot in daylight is enough, as long as the whole product is in the frame and not cut off by the edge. Progon handles the background, shadows and light.